Our web analytics services

Integration and setup

We take care of the error-free and data protection-compliant integration of the web analysis tools into your website or online shop. This includes the correct implementation of tracking codes and the setup of the tools.

Setting up website goals and processes

We define clear goals and processes for your website that can be measured and analysed. This helps to evaluate the success of your website using measurable criteria.

Creation of dashboards and reports with the most important KPIs

You get customised dashboards and reports that clearly display the key performance indicators (KPIs) for your business. This enables a quick and accurate assessment of performance.

Monitoring

We continuously monitor the performance of your website. This enables the early detection of errors and vulnerabilities.

Concrete recommendations for action

Based on the data and insights gained, we recommend concrete measures to improve performance.

Our web analytics tools

etracker logo

etracker

The German tracking specialist for web analysis. The solution makes it possible to analyse the entire content and marketing performance in a completely data protection-compliant manner.
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Google Analytics Logo

Google Analytics

The world's most widely used tool for web analysis is free of charge and offers a wide range of comprehensive reports as well as direct interfaces to other google tools.
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Matomo Logo

Matomo

The open-source web analytics platform can be installed on your own server. This gives you complete control over your tracking data
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Advantages of a well-functioning web analytics

  • User understanding: Data-driven analysis makes it possible to understand visitors' behaviour on the website. You can see how users get to the website, how they move around it and what actions they take. This knowledge helps to better understand users' needs and preferences.
  • Measuring success: Performance measurement is an important tool to ensure the benefit and effectiveness of your online presence and marketing activities. It allows you to make data-driven decisions for optimisation and long-term strategy
  • Conversion optimisationBetter data helps you reach your goal of driving more users to the desired destination. Identify weak points in the sales process and find out where most users leave the website.
  • Content optimisation and planning: You can identify which content is most successful on the website and which is less successful. This makes it possible to revise content strategies and focus on what works.
  • Effective marketing: By analysing traffic sources, you can determine which marketing channels work best. This allows you to use marketing budgets more efficiently and create more targeted advertising campaigns.
  • Recognising errors and weak points in good time: Continuous monitoring allows you to detect irregularities and problems in real time or shortly after they occur. This makes it possible to address problems before they develop into major issues or loss of revenue.
  • Data-based decision making: It is advisable not only to rely on gut feeling, but also to draw on data-based insights. This can have a decisive influence on the allocation of resources, product development and marketing strategy.