Google Analytics 4 & Google Ads Tracking (Gtag) for Shopware 6

Track user behaviour and optimise your advertising campaigns with seamless Google Analytics 4 and Google Ads integration. Supports GDPR-compliant tracking and the Shopware cookie consent tool.

Plugin features and functions

Google gtag.js (Global Site Tag) is a Javascript library that simplifies the tracking of events on websites. With it, pageviews and conversions can be transmitted simultaneously to several Google services - e.g. Google Analytics and Google AdWords - without having to maintain a separate integration for each service.

With the plugin ""Tracking with Google Gtag.js"", important e-commerce metrics, such as the shopping cart incl. value or which products are called up, are tracked. Thus, the plugin can also be used to collect data for dynamic remarketing campaigns.

In addition to the plugin, we are also happy to support you with the Integration, setup and optimisation of your tracking. Find out more at Web analytics.

Simple installation and configuration
Use with Google Analytics
Supports the Cookie Consent Tool from Shopware
Supports optout cookies
simple data collection

Google Analytics 4 & Google Ads Tracking (Gtag): General questions

No, the add-on is not necessary, as support for Consent Mode V2 is independent of the Shopware Consent Manager.

With the extension, only one Adwords ID and one Analytics ID can be used at a time. It is not possible to use multiple snippets at the same time, for example for UA and GA4.

For the Google Analytics Property ID, you must enter the Measurement ID if you want to use GA-4. You can find this in the plugin installation instructions. For the Google AdWords ID, you can find it in the snippet when you create or edit a conversion in AdWords.

The message "A tag read consent before a default was set" means that no default was set for Constent Mode V2. We have deliberately implemented this as we only set Constent Mode V2 after confirmation by the user. This is the correct procedure from a GDPR perspective.

It can take up to 48 hours for data to be processed and displayed by Google. If no data can be seen after 48 hours, the IDs should be checked again in the extension settings.

Google offers for the Gtag the tagassistant on. This can be used to check whether the Gtag has been integrated correctly and which events are fired for certain actions.

Google Analytics 4 & Google Ads Tracking (Gtag) for Shopware 6

Plugin features and functions

Google Analytics 4 & Google Ads Tracking (Gtag): General questions

Is the addon for Google Consent Mode V2 necessary for the Shopware Consent Manager if only the GTag plugin is used?

Can I store several snippets for Google Ads, or is only one snippet possible?

Which ID must be entered for the Google Analytics Property ID and which for the Google Adwords ID, or where can I find them?

What does the message "A tag read consent before a default was set" mean?

Why don't I see any data in the Google Analytics dashboard?

How can I check whether the Gtag has been integrated correctly?